Digital marketing strategy for Huawei mobiles in KSA.

Digital marketing strategy for Huawei mobiles in KSA.

Aug 10, 2019 Uncategorized by

 Description Students are required to write a digital marketing strategy for a given organisation. This is an applied project which requires students to prepare a consultancy report for a client, which also requires usage of academic references throughout the report as a part of project. The digital marketing strategy report includes undertaking the analysis of the organisation and how it currently performs on digital channels (website, blogs, Facebook, Twitter, LinkedIn, Instagram and etc.). It also requires an in-depth overview of competitors’ digital marketing activities. Students will undertake the target audience analysis to understand the target audience and their behaviours. In addition it is vital that throughout the digital marketing strategy report the student shows how the digital marketing strategy links to and supports the overall corporate strategy of the organisation Organisations selected can be local or international, for profit or not for profit, public or private sector, B2B or B2C. Style Requirements: • Font: Any proportional font – Times Roman – Ariel etc • Line Spacing: 1.5 – 2 • Font Size: 10 – 12 • Referencing: Harvard Referencing Style • Word count – a max of 3000 words All assignment elements need to be presented in a professional, easy to read and aesthetically pleasing format Content: Your digital marketing report should follow the proposed structure below. Proposed Report Structure 1. Title page 2. Table of Contents 3. Executive Summary 4. Content – objectives – key performance indicators – industry analysis – competitor analysis – customer segmentation/identification – measurement criteria (how is success going to be measured – revenue – profit – market share – awareness – market penetration) activities, digital marketing tools and plans 5. Conclusions 6. References List 7. Appendices (if required) 8. Bibliography

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